Camp Sunshine is a camp for kids and their families that have life-threatening illnesses. Without our franchisees, committees, and council, I simply could not do this job. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Both of my parents had the entrepreneur bug and they definitely passed that on to me. Tropical Smoothie Cafe Posts Record-breaking Q2 Results So we managed to get through that. We like to call it chopping wood, meaning you dont decide when quitting time is; you simply get the work done. city of san diego street classification map; blackrock russell 2000 index fund g1; 3610 atlantic ave, long beach, ca 90807; eternal water heater lawsuit; A series of fortunate events July 20, 2020. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. . Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. We did a fantastic job of that during the pandemic, we gave away a quarter million smoothies to healthcare workers and first-responders. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. CEO Charles Watson says that the company is "99.9 percent franchise," which means that most of the locations are owned independently. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. Weve been in partnership with them for over 10 years now. Really trying to understand how to see the world through a different stakeholders' eyes is something I still work on.". 770-580-2333 A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Are there misconceptions about smoothies you want cleared up? Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? 26, 2021. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. 185 Industrial Pkwy, Site H. Branchburg. Tropical Smoothie Cafe has relationships with third-party sources which offer financing to cover the following: startup . Call now and speak to a franchise development leader. Occhiogrosso:What was your plan for the first 90 days? Its doing more than just being in business to sell food and smoothies. So we dont have any specific development goals associated, i.e. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Beyond just smoothies, we serve better-for-you wraps, sandwiches, and flatbreads, and pride ourselves on living at the "intersection of taste, convenience, and hospitality." Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. So I was compelled to ask Mr. Watson his thoughts on the pandemic and the company's response. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Tropical Smoothie Cafe CEO, Charles Watson, talks franchising But its the freshness. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Again, the franchising, especially in Tropical Smoothie, it is a local business. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. So I would say our Island Green Detox is not my go-to, but I understand that should be my go-to from a health perspective. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. NET WORTH * LIQUID CAPITAL/CASH AVAILABLE FOR INVESTMENT * *All fields required. The company's goal is to . Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Its getting involved in the local community. What is behind the companys rapid growth and impressive success (which, according to a company spokesperson, sawyear-to-date same-store-sales increase by 38% in recent quarters)? It was not possible for me to get involved in every project so I had to learn to let go and delegate. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. Costs can vary by location and the average cost is $370,000. An Interview With Tropical Smoothie Cafe's CEO, Charles Watson - Forbes Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. Charles Watson has been the CEO since . Such filing does not constitute approval by the Department of Law. Mark serves on the board of the Institute of Certified Franchise Executives. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Gosh, I would say the first things that come to mind for me are menu innovation and products. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Watson:"We were in a good place! Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Tropical Smoothie Cafe. So another boldly flavored product, thats been a number one seller for gosh, probably five, six years at this point. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. Whats the best piece of advice that other restaurant executives should hear? 770-580-2333, NRN Editors Discuss Digital Engagement with CMO Deborah von Kutzleben, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. See where were looking to grow to meet the incredible demand. Charles Watson of Tropical Smoothie Cafe: - medium.com Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Under his leadership, the Tropical Smoothie Cafe system grew from 265 open units to 725 open units. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. I was originally a quarterback in high school and had my heart set on the same position for college. Were 100% focused on domestic right now. wills o' nats last of the summer wine. What are some of your interests outside of work? In July 2018, I was named interim CEO, and then permanent in December 2018.". Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Start Now! I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Total investment for a new cafe opening ranges between $246,500 and $580,500. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. See where were looking to grow to meet the incredible demand. 1117 Perimeter Center West, Suite W200 Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Outside of smoothies, whats the top-selling non-smoothie product? At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. Right next to that is our relationship with our Franchise Owners. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. Here's how CEO Charles Watson did it. 770-580-2333 We add some spice to it. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. How is taking the reins of an existing company different than being part of a startup or a founder? The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. What was your plan for the first 90 days? Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Weve done different promotions and summertime promotions to raise dollars for Camp Sunshine and have one more coming up this fall for them. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Atlanta, GA 30338 When our franchisees are successful, the brand is successful. Mark serves on the board of the Institute of Certified Franchise Executives. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. I think the biggest shift will take place for those restaurants that can't be open right now. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails Start to Finish: What Inspires Execs | September 14, 2022 | QSR Staff. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. In a highly competitive segment, we're one of the fastest-growing quick-casual brands, opening 124 new locations in 2019 alone and singing 213 development agreements to open hundreds of businesses over the next few years.". The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Tropical Smoothie Caf works to keep its momentum. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. This process only helps our individual franchisees and their bottom line, respectively.". It hopes to keep all its new customers. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's . So that was helpful! We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. Tropical Smoothie Cafe has deals in place . 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. As reopening guidelines are being determined, we plan to move forward with an abundance of caution.". Tropical Smoothie Caf Income Statement Key Insights-Analysis based off Predecessor 2020-Overall, Tropical Smoothie Caf is a profitable business, with a net income of $7.6 million in 2020. Your results may differ. This information appears in Item 19 of our Franchise Disclosure Document. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. So just one shy of 100. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Yes, we have some great products on our menu that weve crafted, but you can go off script. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. Day-to-day I would say my favorite is the Avocolada Smoothie. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Youre paying for a premium product. I would say Im absolutely not opposed to being in all 50 states. This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. The fact that nearly 60% of all new Tropical Smoothie Cafe units are opened by existing franchisees underscores the franchise owner's satisfaction with the concept, the company, and it's leadership.
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