Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. The proliferation of this idea has led many people to wonder How do I prepare for a zombie apocalypse?. Switchboard: (301) 447-1000 This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Below are some, but not all, of the critical skill sets learned during this training program: Personnel who are assigned or may be designated to perform public information duties during an incident, emergency, or disaster and anyone in a response discipline who may be assigned or designated to perform public information duties. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Write out the full term on first usage, as appropriate. Access to the scene for information and images. This demonstrates how social media are now an integral part of our lives and a valuable part of the PIOs toolkit. What will you change in future campaigns? Promote government programs and activities B. Select this link to access a printable . wA{)K+Xk80538L``V[mvWS|?9U7 Public information entails the processes and systems that enable effective communications with various target audiences. Evaluation is crucial for judging the effectiveness of a public awareness campaign. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. (Correct), The report was written by the officer. Switchboard: (301) 447-1000 A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Many Web sites include a blog as part of the site. Recall preparation techniques that contribute to a successful media interview. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Brian Hyer: We had all kinds of questions. Email is also an ideal tool for communicating within your organization because you generally have access to your colleagues email addresses. Under the ICS, the PIO works for: A. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Email. C. FEMA IS-29: Public Information Officer Awareness Answers. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Example: Press Release Using Inverted Pyramid Format. News releases should provide accurate, factual information that is attributed to its source. 140-character stand-alone micro-blog statements. Describe how to effectively communicate orally and through written products. Identify how messages should be conveyed. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. The Incident Commander B. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Blogs to cover events as they are happening. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Television is the main source of news for Americans. Time is a crucial element in any public awareness campaign. . The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. They knew that they werent being led down another road, that they were hearing things unfiltered. Social networking sites are online communities that connect people. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. 0 Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. If you use an acronym, make sure your audience understands it. Contact local, tribal, territorial, and State press associations to obtain media lists. Responds to the media while respecting restrictions on the release of sensitive information. T;)D2Dt `NY"`~XH@P ` Youll be quite surprised at how the elected official mouse makes all the difference with the children. You need to write to your audience. *F ;/7Bw1p i~$^y' _r] Coordinate access to policymakers and others (e.g., first responders and disaster survivors). Uses information from other members of the local unit to develop accurate, accessible, and complete information on an Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Proactivity occurs during A. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Please review the IS FAQ's for more information. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. D. The ninety-five (95%) segment of the 95/5 concept, 5. They can be timelesslike encouraging children to be active. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. Serves as an advisor to the Incident Commander. . Emergency Management Institute For highly visible or controversial matters, it might be best to have a leader in the organization speak. One that is completely out of reach is de-motivating. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. A media pool: Note: Media pools can cause disagreements among the media. C. Monitors costs related to the incident, and provides . Consider your resources and your role in ICS. What actions and resources are being used to achieve the objectives? 18. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. The role of the pubic information officer. As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. A directory of your organizations Internet presence. A defining characteristic of wiki technology is the ease with which pages can be created and updated. hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le B. describes a writing technique applied to social media content. Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. C. will transfer to a planning position if no media covers an incident. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. The heat on the desert floor isnt just a nuisance, its expensive & lethal. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. Test the message on a safe audience B. Media pools are used to restrict access to an area due to space limitations or safety issues. This course can provide a basic understanding of the PIO function for those new to the position. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. This is a release that you post online. D. has become ever more complex as the challenge of delivering messages has evolved. For highly technical information, it might be best to prepare a credible subject-matter expert to present. Within minutes pictures, videos, and messages about the destruction are available on social media sites, Web sites, and throughout the news media. if you do not have a sid, Test questions are scrambled to protect test integrity. . Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. What is in it for them? He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. It is important to prepare each person to ensure your message is consistent. Disclosing information to the public in ways that are easy to find and use. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. With passive voice, the subject is thereceiverof the action. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. endstream endobj 1929 0 obj <. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. 0. Your organization may have other format preferences, such as single-spaced and one-page only. Students also learn message development and . What is the community sentiment toward your organization or the issue? Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Leaves the decision as to who will be in the pool to the media. . Chris Mrela wrote a dynamite report on this a couple of years ago. (Unit 5). A good overview of ICS is provided in the independent study . Describe how to develop and execute a public awareness campaign. Announce events of interest to your community or share information about an incident. Media management skills including knowing what the media wants, managing amateur journalists, and using media pools and media areas. These sites make it easy to establish networks of contacts. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. (What will motivate them?). Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! A Federal structure designed for large-scale, multijurisdictional incidents B. For more information on AP style, go tohttp://www.apstylebook.com. Email can be used to get people: In order for email to work, you need to have a good email distribution list. This course can provide a basic understanding of the PIO function for those new to the position. Describe evolving media tools, including social media, for communication. And thats not all. They focus on specific issues or programs to move the public to take action. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. Were people prepared for previous incidents? for the incident. Tammy Kikuchi: The response was overwhelming. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Simplify complex ideas by using short sentences. You cant manage who shows up but you can and should manage contact with the site. ), John enjoys boating, swimming, and to fish. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Verdi White: The two functions and people that I need to have with me when Im out here doing anything is I need to have a finance person and I need to have the Joint Information Center. After taking this course you may want to take other courses to help you continue your professional development. Identify contacts and sources that are relevant to your organization. Select the right media to reach the target audience. Narrator: Red Stick Ready targets every segment of the community. Even the best writer can make mistakes, particularly when under pressure or in a time crunch. Timely updates and corrections to information in evolving incidents. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. the feedback has been, you know, we appreciate this. B. Tools to enhance the flow of public information are housed. Doug Miser. When will you implement your campaign? A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. (Passive). They can be used for personal networking, professional networking, and sharing public information. %PDF-1.6 % Better yet is the number of people who call and request preparedness kits! Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. When a newsworthy incident occurs, the media will be there, whether youve invited them or not! Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. 1. The rise of zombies in pop culture has given credence to the idea that a zombie apocalypse could happen. A well-executed interview will likely not A. advance leaderships goals. .. The news release should use the inverted pyramid as illustrated below. There are also professional social networking sites with sections for jobs. The most popular social networking sites have groups, which offer chat boards for members. Treat all media fairlydo not play favorites with reporters. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Describe the role and function of the Public Information Officer (PIO). 1. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). (Incorrect), John enjoys boating, swimming, and fishing. Be accessible and return calls and emails promptly. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Communicates with internal and external stakeholders. It provides a framework for people from multiple agencies to work well together B. Many edits, however, can be made in real-time and appear almost instantly online. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. endstream endobj 495 0 obj <. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. (Unit 1), Describe the role and functions of the PIO. To read this blog, go to:http://directorsblog.health.azdhs.gov, Example 1:Survivors of the April tornadoes have until Monday, June 27 to register for disaster assistance from FEMA as well as . The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. All goals should have a target date for completion. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Grab the attention of your readers so that they will continue reading. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. When an emergency happens, ICS is implemented. 17. Managing public information is another fundamental element of emergency management. Describe how to manage the news media at the scene of an incident. Describe how to have a successful relationship with the news media. Recognize various legal aspects associated with emergencies and public information. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Spelling- and grammar-checking tools (printed and computer software). Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. All of the above, 23. The Governor declared the emergency following a similar declaration by Liberty County. I would urge you to be careful whenever you travel, Smith said. They also tell people how they can prepare for a disaster, and protect themselves when disaster strikes. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. People use technology to tell others that they are okay. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role.
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