Let it be done by nature. But this is not happening just in commercials, look at all media. I agree, but like you, I think the motives run deeper than mere profits. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Its happening already with companies like Disney and Netflix. . Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. (Snake oil, anyone?). [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. Spot on Elizabeth! I feel advertising should be proportionate with the population. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. As you can imagine, and as we have discussed here, whites and (especially) Hispanics are grossly underrepresented while blacks are grossly overrepresented. Not only that, but I see very few women who look like me. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! They are grooming young minds. Corporate ads said Black Lives Matter. But the industry creating them What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. None of my posts or replies are hateful, I dont use foul language, dont attack the people who post or who I disagree with although I will use sarcasm occasionally. So while these Ad people pat their own backs about breaking racial boundaries.. they are not being as innovative as they think because they are ALL doing it. And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture. I HAD EVERY SYMPTOM of DYSPHORIA! are being promoted by females. And as for all the black commercials that are being shoved down our throats all day??? Look at the article Whiteness is a Pandemic. Do black people love hockey? All youre left with is MyPillow and vegetable supplements. And lastly, the attack on white males in commercials has been going on for years. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. White guys are out. March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. colorful. Are blacks clamoring to work in advertising? Dont worry about opening up new segments, just focus on the market segments that do buy from you. Interesting, on his website there are no blacks working at his firm. Forced diversity in marketing is often obvious and occasionally offensive. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. I grew up in a Texas County with a 62% black population. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? sorry that seeing non-whites on your tv makes you angry, Hitler. In Europe they didnt have a problem with a blonde male lead who was strong-looking. The ANA asks you to accept cookies for performance, social media and advertising purposes. CBS has publicly stated that its reality shows will feature 50% non-white participants. They have since spread their bullshit theories throughout the higher echelons of education. Theyd hire a token white guy and a token Hispanic, no Asians. Charlton Heston got famous for playing non-Christian Biblical characters. I believe most everyone is getting tired of race, gender, and politics infesting everything from advertising to sports, entertainment and beyond. Research: How Companies Committed to Diverse Hiring Still Fail We all get that the world is changing, that Americas demographics are changing. I have noticed such a drastic change in the demographics of television commercials. . Thank you! Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. But Caucasians dont march, or wear mask.we need to speak up and not be canceled out. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. African American families living in 2 million dollar, mid-century modern mountain homes, driving 60K cars. Thanks for your input. Thank you for my new mantra in this next season: Art to be good, has to reflect truth in nature and if doesnt, then it is propaganda. Brilliant and true. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. For example, the black kids who beat up the conscientious black student at school for acting white.. I dont see how it couldnt have. A firestorm indeed, Robert. may have complained about the fitness ads. You pretty much have to go to the outdoors/hunting/fishing channels for that. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. Brands and advertisers are going to push their activism on us regardless of what anyone else thinks. If the general public only knew how creepy, manipulative, and destructive he is . What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Ways diversity and inclusion will change in 2021 - Fast Company dumb commercials are not necessarily a bad thing. I am so tired of this. Thanks Madge, you nailed it. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Make sure your voice is heard. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. Always good to hear from you, Robert. Thanks again for writing and good luck landing some auditions. It feels forced, obvious and its now constantly shoved in our face. You could also throw in guilt and reparations as other potential motives. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. Why is this? It requires focus and a deep, longstanding commitment. Sound familiar, folks? Representation can be considered a buzzword because our indifference to ads in general have made them white noise most of the time. Mostly white men. While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. Maybe sell your TV and use the proceeds to buy some extra fuel and food (and alcohol!) Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. Models are, in order: Black, black, black, white, black, black, white, black, black, black. Oh my gosh, I knew things were bad, but this takes it to an entirely different level. But must we pay for the sins of our fathers forever? Its a problem for sure. If you are paying attention, you will see that there is a growing faction of people, both white and nonwhite, who are actively cheering on the ethnic and cultural erasure of white people. But then, were seeing a lot of men get to compete in womens-only sports these days, so I can only assume that the people behind all of this are terribly confused. (Quick experiment: Do a Google image search for white family and black family and see what you get.). Most blacks and whites dont think its okay. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. Would love to hear from others about this. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. I just want, as Tool says in Aenima, Mom to come and put everything back together again. And I have lots of hypotheses on why but have yet to finalize my theory. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? Thanks so much for your comment, Brock. Notice even the stereotyping of a certain physical build and slightly unhealthy/unfit body type of said bumbling white males? Not like I am an advocate for blonde men or anything but more just an observation. Perhaps the most jarring aspect of this new definition is that it is no longer race-neutral, the author opines. My wife and I often wonder doesnt this also have an immediate negative effect? In addition, they are the highest paid athletes in the world (basketball and football) and take home 75% of the coveted music awards each year. Create A Focus Group To Help You Develop Content, Want to represent a variety of groups? My problem with reparations is that it is not needed. (Facebook Advertising) 9. . These cookies allow us to improve the sites functionality by tracking usage on this website. One last point. Then, make sure you do it. I just want to know where are all these Black men that spend their days doing laundry, washing floors and cooking. But true. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. Thanks for reading and taking the time to share your experiences and examples. Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Seeing the proliferation of the kind of diversity representation ads were talking about here really bugs me. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. No worries, SL. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. Oh, and dont forget critical race theory. And yet when it comes to white males we dont complain about micro aggressions because were too busy being hit with actual-in-your-face aggression which society seems to find acceptable, e.g., patriarchy, toxic masculinity, mansplaining, manspreading, all the worlds ills are the fault of the European male, etc. Im glad you found some catharsis in this blog post and in the reader comments. Are they terrified of being called out as racists? Yes, people need to vote with their wallets. I closed it down soon after I closed down my business. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. Together, the masculine and feminine complement one another in ways that only nature could have devised. I was not brought up like that. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. Occasionally there is a tan or brown-skinned person thrown in there. Portrayed white women, and men and women of color. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. But the problem is, ALL the ad agencies are also doing this.. in concert with ALL the corporate brand executives. And even further, every time a black person is shot by a policeman (white or black), the media and the black community goes into hysteria. I searched around and found this. And come to think of it, Hillary Clinton at times sounds blacker than most blacks in commercials. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. Omgggggg now the woke tards are picking on the NHL? Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. If inclusion is part of your culture and mission, it will show in your campaigns and wont feel like a marketing tactic or gimmick. But this points out the effort towards Social Engineering that is being made on us from all sides. Thats why I rely on you, my astute Cranky readers, who have never let me down! If you note the 30 posters on the walls, there is one white, straight male. 1. In some cases these cookies improve the speed with which we can process your request, allow us to remember site preferences youve selected. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. Once in college and law school there were special tutorial programs for every race but white. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. Nabeel Alamgir, Bareburger Group LLC. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. 5. It should be pretty easy to find bad reviews for companies whove broken their promises. Wish we could go back to the 90s.. when America had a backbone and when the cops could beat the crap out of the criminals without the cops going to jail for doing their jobs and the criminals being made into heroes. However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. This is not realistic or representative. Opinion: Forced diversity is ruining your favorite forms of Perhaps Twitter did you a favor, Anonymous. But God save the queen Kim, she will change this all in a generation or two. Exactly!! Mine your data and do research before making assumptions and youll be authentic as it comes from your current customers. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. To validate their superior socioeconomic positions above us of course. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. The squeaky wheel always gets the grease. I am so sick and tired of seeing that one race on TV all day!! I cant help but notice the blatancy of this and it feels so forced and ingenuine. You shouldnt be.). According to 2020 Census data, white people make up 61.6 percent of the population, black people 12.4 percent, Hispanics or Latinos 18.7 percent, and Asians 6 percent. Certainly the George Floyd killing was a catalyst. Honestly, I dont see this getting any better. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? It should be degrading them as it totally erases their culture and transforms them into white culture. Photos courtesy of the individual members. However, that should never mean 90% one race unless that is your target. In this case, the (usual) bufoonery of whites, and minimization of their possibly being interesting, cool, and family centered anymore. The future is female, as the T-shirts say. . I understand that the oscars criteria for being nominated for best picture includes a declaration that the movie pushes equality and diversity, and is socially all inclusive. As a Delta frequent flyer, I cringe every time I walk down the jetway. Go to virtually any website from Ralph Lauren to Nike, to even Dale of Norway or Toyota. More blacks than anything on every commercial. Also, they rarely riot and burn down cities. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. Because thats whos doing all the robberies . My television watching consists primarily of Green Acres and Hogans Heroes on METV, but that doesnt exempt me from the awful ads misrepresenting the public. maybe you should just stay off the internet. https://en.wikipedia.org/wiki/Boy Take this recent tweet from Adweek promoting an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population and thus contributing to the proliferation of stereotypes and prejudice. But yeah certain minorities are very vocal and loud about how any little thing is racist, and thats the problem. Youre exactly right, Thor. Never mind that I even backed up my argument with official Census numbers. The target demo is never the minority actors depicted in ads. In advertising, as in culture, the US still struggles with diversity But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Thats why I encourage people to tell these companies what they think via email and their social media pages. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. In 2021, we will see marketing and advertising campaigns reflect a range of consumer diversity especially among apparel and consumer packaged goods. Sometimes, its hard to tell. Oh, I dont know, Anna. why is this? The female chromosome is XX, the male is XY. Advertising is just an extreme version of the same phenomenon. Yes, sir. Where are the Asians? It is focused on small, low-budget, often local and owner-made videos.promoting small businesses. LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST Excellent points. Nissan had an ad last year that I found annoying in great part because it had an unmistakably white boy call a black woman mom, but also seemed to be advocating the idea that women are all poor drivers. Its reverse discrimination! Nowadays, however, a lot of this women-and-minorities-everywhere-at-the-exclusion-of-white-males is over-the-top pandering at best. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. Do brands and advertisers believe that by over-casting black actors in commercials, they can somehow make amends for slavery? 4. All men are demeaned in commercials and have been for a long time but especially Black men lately. Sadly I feel like the shooting in Buffalo is just the beginning. Me, I think Ive just hit a personal milestone. Thanks for taking the time to say it! . In answer to your question, its both. Its going to backfire! You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. Ultimately the enemy is Satan. Inclusive and diverse campaigns start from within. Of course posters, marketing, etc would be mostly white if the country was mostly white. Gee, Wallace, I wonder. I havent noticed, but Ill be sure to listen for it now. Do you think they diminish celebrating Ramadan because of the Christian minority? Expert Panel, Forbes Communications Council. Is it some sort of long-overdue come-uppance for having built the modern world we live in today? I mean, according to these commercials, were all doing well right? Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. not what we are seeing on TV. Another reader mentioned something similar. If you truly want to be disgusted read about them a bit. Yes, societys current obsession with grrl power and myriad forms of gender bending is on full display in todays advertising. In the UK, white people make up 82%, black people, 3%. The Adweek article tries to spin this discrepancy by moving the goal posts to talk about the global population (of which Muslims make up about 25 percent), but by the time the reader gets there, the agenda is already clear. If so, then by golly, you should care. And youre right. Like I said, Im a 64 year-old liberal. Whether one thinks its an issue or not, I say have fun with it. A person of color is a victim of racism, by definition. November 2021. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. Their findings show 73% of casts/actors are white. Sad and creepy, but not surprising. If extraterrestrials were to study the human race on Earth by searching Wikipedia, they would have no idea that White race existed, https://en.wikipedia.org/wiki/Human The latest example that has gotten under my skin is the coverage of the US Open tennis tournament. https://en.wikipedia.org/wiki/Sister Or they have a political agenda better served by a belief there are more minorities. Ive wanted to ask a black person if they dont just feel really insulted by all this. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. Even worse than all these commercials nowadays putting black men in $1,000 shoes driving $100,000 cars living in million dollar homes and being depicted as superior to the overweight balding white guy who looks like a complete buffoon. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. . One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. Just like I resent, though I am a woman, that when a white man usually on psychiatric drugs goes nuts and shoots people, its white rage right along toxic masculinity and other clap trap. . Use Brave browser instead of Google; get off Facebook; find an alternative to Twitter. https://en.wikipedia.org/wiki/Aunt Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. And honestly, when I was a child between 5-10, I fantasized about having a LITTER of KITTENS. Also annoying are the interracial couples. I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. I dont blame you a bit for turning off the tube in favor of books and movies, Madge, but I would encourage you to hit back with a parting shot before you go. I believe it, Janet. Should we start shutting down and burning down communities to highlight this fact? Right, who are very zen, too. Today, long after the end of segregation, long after the Civil Rights Act, we still have black churches, black schools, black magazines, black television stations, and more. The company head recently announced plans for their search engine to suppress results they dont like, just like Google does. How brands approached diversity and inclusion when creating Super Bowl Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. Do you feel as though youve allowed yourself to be reprogrammed or conditioned to feel like youre going down the race rabbit hole? All the rights and benefits one could have living in an urban area ARE afforded to all. And again, your comments about the roles blacks have in commercials were dead on. Yep I am surprised that was not mentioned in the article. A Diversity Report for the Advertising/Marketing Industry (2021) November 16, 2021. It seems that since the BLM movement really took off in 2020 the advertisers are falling over themselves to be more diverse than the next one.
forced diversity in advertising
